In these times where everything is live, where the traditional form of voice phone calls to communication via instant messaging (whatsapp, facebook messenger, etc.) has changed. However, there are other areas that have not yet undergone such a profound transformation in this direction. Undoubtedly, it is worth reflecting on what advantages it would bring to incorporate this emerging form of communication in the area of business attention and communication with customers. 

Among the advantages we can mention the following:

1. Immediacy

2. Management of multiple conversations.

3. Humanize the client-company relationship.

4. Free channel for the visitor.

5. The content of the conversation is documented.

6. Modern and current image.

7. Channel known and used by customers.

8. Quick troubleshooting.

9. Promotional channel.